LUEX - Since 2007 your #1 travel agency for Surf and Snow trips

LUEX is YOUR specialized travel agency and booking platform for Surf, Ski and Snowboarding trips all around the globe.

Since we started LUEX / LineUpEXplorers in 2007 we are all about:

  • Plenty of Sick Trips
  • Objective Expert Advice
  • Best Price Guarantee

as well as

  • Safe Booking and Payment Options
  • Service by Real People - No robots!

Nothing more, nothing less and as easy as that!


Today we are proud of our achievements and continue to improve every day driven by great staff. Without them it wouldn’t have been possible.

Thanks a lot to:

The Founder and Managing Director – Tim Heising

The driving force behind LUEX! Tim had the idea of launching LUEX. He was just always in the search of finding a job that combines his passion for surfing and freeskiing. He lived in Europe, Australia and in Northern California and surfed waves all over Europe, Mexico, Hawaii, California, Indonesia, South Africa, Sri Lanka and of course the Maldives. He was season ski pass holder not only in Lake Tahoe but also in many resorts in the Alps. When you call him you will likely hear either breaking surf or hauling mountain winds in the phone line. You will know that you are well connected then... :-)

Head of Sales - Martin Jenner

Martin is a born board-rider – growing up and studying in the UK, his skateboard was always near to hand, other than on his annual pilgrimages to the French surf Mecca of Landes. When the water became too chilly in the winters he switched to snowboarding, and spent seasons in Canada and Switzerland. After getting too rad and breaking himself one too many times in the mountains, he decided to revert to surfing and the beach life. He’s surfed an impressive collection of waves across the globe, including France, Spain, Portugal, Indonesia, the Canaries, South Africa, Morocco, Sri Lanka and the Maldives. Now he looks after your trips in Sri Lanka and the Maldives, while helping assist other agents for Europe as well.

Travel Expert – Ignacio Echandi

The Gaucho in our crew! Nacho studied Business Administration in Buenos Aires and knows his way around surf breaks all over Latin America, Indo & Fiji. A keen explorer, he also had a couple of waves in the Maldives, Morocco, Europe, NZ, OZ & Easter Island!

Nacho's favorite surf destination is the Mentawai Islands in Indonesia; however, he will provide you Stormrider guide-like knowledge on any of the dreamy surf areas he manages. Our LUEX in-house barista always makes sure he helps people with anything that might contribute to their best surf vacation ever.

Travel Expert - Giulia Manfrini

Our Italian bundle of energy has been part of the LUEX family since 2017. Giulia studied Law in Torino but figured out pretty soon that courtrooms and suits aren't really her style. She is working her magic on people interested in trips to the Maldives, Portugal, and Philippines.

If she's not dominating at Nias - her favorite wave ever, she is helping people from all over the world to find the best trip that suits their style, ability, and preference. Want to make her smile? Book a trip to one of her favorite destinations and her face lights up!

Travel Expert - James Colston

Our latest UK import James is an expert on the French way of life. Punchy beach breaks, French cuisine or snowboarding in the Alpes - Monsieur Colston knows it all.

James is your man if you are after a surf trip somewhere in Europe, the Maldives or Sri Lanka. He loves barrels, especially when they break fast, hollow and over sand. Mundaka anyone?!

The Good Heart – Julia Heising

Tim’s wife Julia is part of the core team. It just wouldn’t work without her. She helps out wherever needed and contributes to the good mood within the team.

Many Freelancers

Thanks to more freelancers and friends who helped in the past and are still supporting us.


We are very proud to have highly successful businessmen in our team of shareholders. In addition to their professional skill they all have great passion for action sports.

The Founder – Tim Heising

Tim is the founder, managing director and the largest shareholder of LineUpEXplorers GmbH. He worked for before and holds a Berkeley MBA.

The Champion – Gerfried Schuller

Founder and CEO of believed and invested early in LUEX. Blue Tomato is one of Europe’s largest online retailers for surf and snow products. His online shop is hugely successful and offers the perfect platform to market LUEX’ trips. Gerfried is also former Burton Team rider and European Snowboard Champion. As a hobby Gerfried runs a surf charter vessel in Indo. Visit:

Lisa Arch

There are very few people in the world that have performed at the top of five different sports. Hannes Arch, our original shareholder, was one of them! It was with great sadness that we learned of the passing of our good friend, who has died in a private helicopter crash in Carinthia, Austria on September 8th 2016. Hannes was world class in mountaineering, hangliding, acrobatic paragliding, base-jumping and Red Bull Air Race. Among many achievements he was the first human to base-jump the Eiger North Face and he was also Red Bull Air Race World Champion. His sister Lisa Arch has inherited Hannes' shares of LUEX.

The Designer – Henne Janda Eble

The Designer and New Media Man! Henne has lived in Australia and South Africa. His profession as a surf and snow photographer, videographer and web designer has given him the chance to surf waves on Maui, Australia, Tasmania, California, all over Europe and of course the Maldives. He also spent quite some time shooting snowboard pros out of a heli and snowboarding himself in the Alps and in the Rockies. The affinity to surf and snow convinced him quickly to run this project. Henne was part from the beginning on and is also shareholder at his Marketing Communications agency Stilbezirk.

The Marketers – Ulrich & Niki Grill

Once you have clients such as Red Bull, Nike 6.0, Braun Razors, Puma, Suunto and many more great brands you must do something right. Ulrich & Niki founded Zooom and serves their clients from Austria and Los Angeles. They are also design and architecture freaks. While Ulrich has been a Red Bull athlete for hang gliding in the past, Niki has been an award winning horse ride champion. Their offices are pieces of art and working with them is great. Both are enthusiastic back country skiers.

The Guru – Boris Wasmuth

Boris has founded and invested in several start-ups. He also started and is still active as Head of Marketing in the board of the company. He is one of the leading Internet Guru’s in Europe. He is also a surfer and used to BMX on a competitive level. He definitely carries his heart in the right spot. Visit:

The Angel – Nicholas Thiede

Nicholas supported LUEX from the early on. His business and Internet expertise was of great help for LUEX. Nicholas worked for many years for BCG, eBay, and is now CEO of Nicholas is active snow- and kiteboarder and just a fun guy to hang out with.

The Freeskier – Oz Haeussler

He probably feels more comfortable on 45-degree couloirs than in his bathtub at home. Oz supports the team in building the LUEX’ Freeskiing and Snowboarding Travel section. Oz ripped uncountable faces, ridges, couloirs and pillows in the Rockies and the Alps as well on snowboards as on skis. By the way – Oz is his nickname and we wouldn’t tell you his right name.

Snow Travel Expert – Claudie Linke

Claudie became shareholder in 2012! Once the employees buy shares of the company they work for – the company must do something right!

The Web Developers – Webpard

Webpard - the product and online marketing heart. Webpard is the driving force behind our product development and online marketing. The team behind webpard - Andreas, Karsten, Marcus and a bunch of geeks - did a few startups already and they all know what it`s about. Visit: